Google Merchant Center
Prepare product data for Google Shopping
Good feed data should match the product page a shopper sees. Missing, conflicting, or incorrectly formatted information can create disapprovals, limited eligibility, or incorrect displays.
The core principle
Feed facts and website facts should agree.
If a feed says an item is in stock at one price but its landing page says something else, a structurally valid spreadsheet is still not ready.
Readiness checklist
Six areas to verify
Stable identityGive each item or variant a stable ID. Use genuine GTIN or MPN data when applicable; never invent identifiers.
Accurate offersKeep price, currency, availability, sale price, and expected availability aligned with the landing page.
Useful titles and descriptionsDescribe the actual product clearly and distinguish meaningful attributes without promotional filler.
Working destinations and imagesUse public product and image URLs. The checker validates URL shape, but it does not visit them or judge image quality.
Connected variantsGroup true variants consistently and provide relevant attributes such as color or size.
Shipping and returnsConfigure accurate shipping and return information in Merchant Center or supported product data, as required for your market.
What this checker does
Fast spreadsheet checks before platform diagnostics.
The checker reviews supported required fields, format consistency, variant structure, identifiers, offer details, and human-review prompts. It produces row references and safe next steps without changing the file.
It cannot verify live landing pages, crawl images, inspect Merchant Center account settings, interpret every product category, or guarantee approval.
Official requirements win
Use the score to prioritize, not certify.
Google updates its product data specification over time. Confirm every flagged recommendation against the current specification and the Needs attention area in your own Merchant Center account.
Private first pass
Find obvious catalog risks before the handoff.
Product data specification · Free listings for products · Specification change log
Google and Google Shopping are trademarks of Google LLC. This independent checker is not affiliated with or endorsed by Google.